Atomico

Atomico likes to position themselves as the backbone of the European ecosystem, but they operate more like an ivory tower. If you aren't already in their immediate inner circle, don't expect a response.

Advice to the firm: If you’re going to market yourselves as the greatest supporters of startups, start by acknowledging the ones reaching out to you. A simple "not a fit" takes ten seconds; pretending we don't exist is just bad business.

Pros: Great website design and high-production-value blog posts.

Cons: Actually getting anyone to respond